Chris Charyk, Integration’s Executive Director of Client Services for the Americas, participated in the Marketing Accountability Standards Board (MASB) Summit Meeting in Islamorada, FL. Sponsored by the Marketing Accountability Foundation, the objective of MASB is to establish industry standards for measuring the financial return from marketing activities. The presentation, “Metrics for Accountability: Managing Across the Media Mix”, highlights how the Market ContactAudit® brings integration to marketing.
Pierre Gomy and Frédéric Casellas, TNS, addressed marketing executives at the ESOMAR for Automotive, held in Lausanne, the latest MCA/TNS research on the automotive sector. The presentation called “Effectively managing the brand experience” presents an innovative approach and framework, currently developed in close collaboration with Integration™. This approach is treating the issues faced by today’s Marketing and Communication managers in the current context of increasing competition and fast-evolving consumer behavior.
© Copyright 2008 by ESOMAR® - The World Association of Research Professionals. This paper first appeared in Automotive 2008, published by ESOMAR.
Mike Bambrick, Executive Director Client Services at Integration-IMC, addressed advertising and research executives at the 2008 Media Research Conference, jointly organized by WARC & ADMAP, in London, UK. Integration was asked to address the conference as a company doing some of the most interesting work in the field of Integrated Marketing.
Watch the Video ** re-produced with the kind permission of WARC.
Eric Fredericks, Chairman of Integration-IMC, addressed 300 delegates of the Associació Empresarial de Publicitat*, in Barcelona, Spain [*the Association of Advertising Agencies for Catalonia]. The conference's theme was: "Re-think the basis of communication." His presentation raised the importance of accountability in marketing & communication, an industry where it is crucial to find a way to measure financially the added value of creativity for every activity undertaken.
Watch the VideoThe Winning Edge [India sales and marketing monthly magazine] features an interview from Eric Fredericks, chairman of Integration Marketing & Communications, in its latest edition. The article brings up the subject of “The Who, What and How of Brand Performances”.
* re-produced with the kind permission of the Winning Edge Magazine.
Exchange4Media features an interview from Eric Fredericks, chairman of Integration Marketing & Communications. This interview raises the issues faced by marketers in today’s media world.
* re-produced with the kind permission of Exchange4Media
Research Business Report (RBR) publishes Joe Akaoui’s predictions for 2008 in its 12th annual predictions issues: “The Research community shall voice more and more concern about the quality of its research tools. Researchers will strive for tools that allow global implementation of management systems that deliver marketing accountability and optimize marketing resources. These tools will supply a regular stream of key business metrics and top-line indicators. Various stakeholders will be empowered and supported to take ownership of data, findings as well as actions at each level of the enterprise. The enterprise will realize substantial cost savings, gain marketing decision-making efficiencies and boost the speed of innovation.”
Since 1996, Research Business Report (RBR) asked leading industry figures to play the role of short-term forecaster in their year-end issue. In short order, many of the industry’s leading lights - traditionalists and newcomers alike – went out of their way to make sure they were represented in the very special edition. Prediction quality took a sharp upward turn as the volume of submissions spiraled up and predictors were told that only the best could make the cut. Marked boosts in the subjects and greater directness ensued.