Integration, founded in 1994, is a global firm focused on providing metrics, tools and processes to drive marketing accountability, through the holistic measurement and assessment of marketing communications.

Integration’s proprietary Market ContactAudit™ (MCA™) offering provides the foundation of an enterprise-wide marketing metrics program. Key Performance Indicators (KPIs) derived from the MCA™ provide marketing management at all levels of an enterprise with a standardized, robust process for assessing the effectiveness and efficiency of integrated marketing and communications. The MCA™ also provides detailed brand specific insights. By category and market, users leverage MCA™ findings to identify the most influential and differentiating means to connect with consumers. The MCA™ provides a comprehensive analysis of the strengths, weaknesses, opportunities, and threats of the full range of marketing communications, for all relevant competitors in a given market category.

To read more about MCA™, click here