Integration – Worldwide leader in marketing accountability

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Integration, founded in 1994, is a global firm focused on providing metrics, tools and processes to drive marketing accountability, through the holistic measurement and assessment of marketing communications.

Integration’s proprietary Market ContactAudit™ (MCA) offering provides the foundation of an enterprise-wide marketing metrics program. Key Performance Indicators (KPIs) derived from the MCA provide marketing management at all levels of an enterprise with a standardized, robust process for assessing the effectiveness and efficiency of integrated marketing and communications. The MCA also provides detailed brand specific insights. By category and market, users leverage MCA findings to identify the most influential and differentiating means to connect with consumers. The MCA provides a comprehensive analysis of the strengths, weaknesses, opportunities, and threats of the full range of marketing communications, for all relevant competitors in a given market category.

To read more about MCA, click here