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Digital Services Suite
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 What do they say?
John Kaegi,
Group Vice President, Marketing
Blue Cross Blue Shield of Florida Asia Pacific Breweries Limited has been a business partner of INTEGRATION and used the MCA approach for the last six years. We have used MCA in four key markets- Singapore, China, Thailand, New Zealand; MCA has enlightened us about how we and our competitors perform in each of these markets. We have used MCA to enable companies under pressure to perform better. Overall, we have found MCA to be a stimulating and insightful marketing metric. It challenges commercial teams to reinvent their thinking and to get the best out of their agencies. And in all markets it has broken a persistent thought, MCA gives more bangs for less bucks.
Dr Les Buckley,
Group Commercial Director Asia Pacific Breweries Limited Integration's MCA is an innovative tool that addresses an urgent need of the industry: It analyses the whole communication portfolio in a category from a consumer point of view. It also looks at the ROI of the various activities and thus helps making marketing accountable. And it's no magic. It is based on a simple and solid consumer interview, from which a wealth of data is derived.
Hans Ulrich Krause, Global Media Research,
Procter & Gamble The Coca-Cola Company has tested the MCA methodology in many markets and has found that it is a unique tool to measure and compare the effectiveness of different marketing communication activities. The Coca-Cola Company acknowledges that the MCA methodology is based on certain critical techniques and concepts developed by Integration Marketing & Communications Ltd. including the MCA algorithm, questionnaire and models for calculating metrics and indicators useful for planning integrated marketing campaigns. The Coca-Cola Company and IMC have entered into a non-exclusive license relating to certain aspects of the MCA methodology. The Coca-Cola Company acknowledges that IMC has been a pioneer in the development and implementation of integrated marketing measuring methodologies. The MCA tool, including its algorithm and questionnaire, include proprietary information of IMC that can be a valuable marketing asset.
The Coca-Cola Company
It looks to me like Integration has managed to actually render what we always wanted: a model with constructs born of intelligent, creative hypotheses, consistent with the best of the literature, but then truly confirmed by appropriate empirical experience. In other words, Science done right.
Dr. Lew PRINGLE, ex-Chairman & CEO BBDO Europe,
EVP of BBDO Worldwide and Associate Editor of Marketing Science MCA drives effectiveness and efficiency with real consumer based metrics. It's a valuable enabler that ensures we deliver sustainable competitive advantage to our clients.
Nick Brien, WW President & CEO Universal McCann
Vincenzo BRUGALETTA, Global Integrated Communication Manager
Indesit Company Colgate Palmolive (Guangzhou) has conducted Market Contact Audit study for Toothpaste category in 2006 and 2007, which is a proprietary model from Integration Marketing & Communication. The study included 3 phases, i.e. Qualitative, Quantitative and Tracker stage. It has helped Colgate to identify the most influential contacts or touch points in the category and to gather learning that helps in the design of an optimal Colgate brand experience. Learning from interaction with MCA system has been applied in Colgate marketing communication strategy to enhance brand experience. Colgate Palmolive China
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