Integration – Worldwide leader in marketing accountability

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Integration's MCA is an innovative tool that addresses an urgent need of the industry: It analyses the whole communication portfolio in a category from a consumer point of view. It also looks at the ROI of the various activities and thus helps making marketing accountable. And it's no magic. It is based on a simple and solid consumer interview, from which a wealth of data is derived.   
Hans Ulrich Krause, Global Media Research,
Procter & Gamble
 
   
   
MCA is a unique model to measure the impact of our marketing communications activities on the consumers' brand experience.
It complements researches aimed to measure the brand image in order to have a comprehensive view of marketing communications activities effects;
The metrics are simple and easy to share with managers from different backgrounds;
MCA can be used as a platform to manage the marketing communications in an integrated way;
Based on MCA results, we modified our marketing plan in a selected market by identifying areas of brand experience relevant to the consumers: The sales in the period for the specific products grew by 30% and positive changes were measured for "trustworthiness" and "good quality products" in our brand tracking;
Last but not least, Integration is a very professional and dedicated team that can support the client from the outset of the research to the implementation of the learnings.
 
Vincenzo BRUGALETTA, Global Integrated Communication Manager - Indesit Company  
   
   
It looks to me like Integration has managed to actually render what we always wanted: a model with constructs born of intelligent, creative hypotheses, consistent with the best of the literature, but then truly confirmed by appropriate empirical experience. In other words, Science done right.
Dr. Lew PRINGLE, ex-Chairman & CEO BBDO Europe,
EVP of BBDO Worldwide and Associate Editor of
Marketing Science
 
 
MCA drives effectiveness and efficiency with real consumer based metrics. It's a valuable enabler that ensures we deliver sustainable competitive advantage to our clients.
Nick Brien, WW President & CEO Universal McCann
 
 
The Coca-Cola Company has tested the MCA methodology in many markets and has found that it is a unique tool to measure and compare the effectiveness of different marketing communication activities. The Coca-Cola Company acknowledges that the MCA methodology is based on certain critical techniques and concepts developed by Integration Marketing & Communications Ltd. including the MCA algorithm, questionnaire and models for calculating metrics and indicators useful for planning integrated marketing campaigns. The Coca-Cola Company and IMC have entered into a non-exclusive license relating to certain aspects of the MCA methodology. The Coca-Cola Company acknowledges that IMC has been a pioneer in the development and implementation of integrated marketing measuring methodologies. The MCA tool, including its algorithm and questionnaire, include proprietary information of IMC that can be a valuable marketing asset.
The Coca-Cola Company