Integration’s™ clients place a priority on improving the returns on investment of their marketing expenditures.
Integration™-IMC®: Integration's Market ContactAudit® (MCA®) provides the measurement platform for successful integrated marketing and communications. By category and market, it identifies the most influential and differentiating means to connect to consumers; it also highlights the strengths, weaknesses, opportunities and threats of a brand's marketing activities relative to competition.
STeP™: STeP™ develops software programs that enhance the operational performance of the group's tools and processes. Computer assisted reading, reporting and brand experience planning modules minimize the time needed for analysis and strategy development, and allows customers to concentrate resources on marketing execution.
IMC®-ACADeMY: IMC®-ACADeMY services empower customers to extend the MCA®-based brand experience planning disciplines and accountability throughout their marketing and sales organizations. The transfer of know-how takes place via the web or standard face to face workshops.
IMC®-MeTHOD: IMC®-MeTHOD services provide consultancy coaching of clients' organizations to (a) introduce accountability and establish best practices across all marketing activities and (b) integrate the marketing & communications function in the business planning process.
Digital Services Suite
Which companies form Integration group?
