FROM 2007

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December 2007: The Winning Edge [India sales and marketing monthly magazine] features an interview from Eric Fredericks, chairman of Integration Marketing & Communications, in its latest edition. The article brings up the subject of “The Who, What and How of Brand Performances”.   Download the article [*] * re-produced with the kind permission of the Winning Edge Magazine.      December 2007: Exchange4Media features an interview from Eric Fredericks, chairman of Integration Marketing & Communications. This interview raises the issues faced by marketers in today’s media world.   Click here to read the interview online [*] * re-produced with the kind permission of Exchange4Media      December 2007: Research Business Report (RBR) publishes Joe Akaoui’s predictions for 2008 in its 12th annual predictions issues: “The Research community shall voice more and more concern about the quality of its research tools. Researchers will strive for tools that allow global implementation of management systems that deliver marketing accountability and optimize marketing resources. These tools will supply a regular stream of key business metrics and top-line indicators. Various stakeholders will be empowered and supported to take ownership of data, findings as well as actions at each level of the enterprise. The enterprise will realize substantial cost savings, gain marketing decision-making efficiencies and boost the speed of innovation.” Since 1996, Research Business Report (RBR) asked leading industry figures to play the role of short-term forecaster in their year-end issue. In short order, many of the industry’s leading lights - traditionalists and newcomers alike – went out of their way to make sure they were represented in the very special edition. Prediction quality took a sharp upward turn as the volume of submissions spiraled up and predictors were told that only the best could make the cut. Marked boosts in the subjects and greater directness ensued.   . more      October 2007: Integration was featured in a key chapter of “Improve Your Marketing To Grow Your Business”, authored by Hunter Hastings, CEO of EMM Group, and published by Wharton School Publishing. This book describes the new role of marketing in driving revenue growth, provides examples of leading companies that have adopted these practices, including many “insider interviews”, and provides practical guidance on how to transform the marketing function.   Click here to view abstract Click here to buy the book      October 2007: Marek Winiarz, Managing Director of MeTHOD™, addressed the management executives at the 2007 World Conference on Mass Customization & Personalization (MCP), held at MIT Cambridge in Boston. The paper discusses the importance of systems thinking in designing and implementing an MCP application. It shows how personalization is applied in a B2B environment referring to the MCA for Business™ - a marketing management software solution.   Click here to view abstract Click here to view full presentations Link to the conference’s site      October 2007: ROI\marketing, a consultancy in marketing accountability founded by Michel Sara, former partner at Integration IMC, has signed a partnership with Momentum in France, the marketing services arm of the McCann Group. The purpose of the partnership is to help Momentum’s clients in channel planning as well as in measuring and monitoring the effectiveness of their marcom initiatives through the MCA platform.   Click here to view article [in French]      September 2007: Michel Sara, founder of ROI\marketing, addressed pharma executives at the INSEAD Healthcare Management Initiative (HMI), on how to achieve accountability in marketing through the MCA platform. The paper has been published in a special issue of the Journal of Medical Marketing (Palgrave Mcmillan Journals), in September 2007 edition.   Click here to read abstract      June 2007: The Journal of Advertising Research (JAR) features Joe Akaoui’s article, “Brand Experience on the Pitch: How the Sponsors Fared in the World Cup”, in its June 2007 issue (Volume 47; Number 2).   Click here to view article      April 2007: Integration to present MCA™ and its research on the FIFA World Cup at CIESPAL’s international congress of “COMUNICACION Y MARKETING EN LA GESTION DIRECTIVA”, which will take place from April 18th to 20th in Quito, Ecuador.   Click here to read more      March 2007: Mediainfo features TNS licensing agreement with Integration.   Click here to view article      March 2007: Research Magazine features TNS alliance with Integration to sell MCA™.   Click here to view article      March 2007: Daily Research News features the partnership of TNS with Integration – described as marcoms measurement firm.   Click here to view article      March 2007: CB News interviews Oscar Jamhouri and Denis Delmas and features the TNS-Integration licensing agreement.   Click here to view article      March 2007: TNS, a world leader in market information, announces a global licensing agreement with Integration, to sell Integration's core product MCA™ through the TNS global network. TNS and Integration will also collaborate on developing new business solutions for brand and advertising management.   Click here to view article      March 2007: The Gulf Marketing Review publishes an article on Integration’s research to measure the effectiveness of Sponsorship during the FIFA 2006 World Cup.   Click here to view article      February 2007: The ARF publishes a research review of Integration Marketing & Communications Market ContactAudit Methodology by William A. Cook, Ph.D. Sr. V.P., Research & Standards.   Click here to view article      February 2007: Joe Akaoui guest speaker at IREP 2007 about MCA as a holistic measure of the performance of brand communication: The case of the FIFA 2006 World Cup.   Click here to download the presentation delivered      January 2007: Space Race, by Jim Taylor, describes Integration’s MCA™ as a big hit stateside and an industry-wide tool that measures consumers’ exposure to communication, or their attitudes to communication channels in a category.   Click here to read more