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  FROM 2006

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     July 2006: 

In June-July-August 2006:

Integration measures the global contribution of the World Cup 2006 in Germany to the brand experience of major sponsors and their key competitors.

Click to check various reports and presentations about the World Cup

  1. FIFA2006sponsors
  2. World Cup Presentation
  3. The Journal of Advertising Research (JAR) features article How the Sponsors Fared in the World Cup
  4. IREP Presentation World Cup
  Click here to view a 40 minutes audio-visual presentation.

     July 2006: Oscar Jamhouri interviewed on CNBC Asia
  Click here to read more

     June 2006: Validity of key indicator for contact influence (Contact Clout Factor or CCF) presented at XXVIII INFORMS Marketing Science Conference in Pittsburgh, PA on June 10, 2006.
  Click here to read more

     May 2006: The French business newspaper 'La Tribune' described the MCA™ as 'the star of the measurement of ROI' (in marcom).
  Click here to read more

     March 2006: Jean-Louis Laborie guest speaker about engagement at the 52 Annual ARF Convention & Expo.
  Click here to read more

     March 2006: Integration featured in 'Nouvelles', the France/Argentina chamber of commerce magazine.
  Click here to read more

     February 2006: Oscar Jamhouri guest speaker at the University of Texas at Austin in the Department of Advertising, College of Communication.
  Click here to read more

     February 2006: Financial Times ran an article on advertising featuring Integration and its client P&G.
  Click here to read more

     February 2006: Keller Fay Group signed a distribution agreement with Integration.
  Click here to read more

     January 2006: Universal McCann signs global Alliance Agreement with Integration.
  Click here to read more

     January 2006: Omnicom Media Group signs Alliance Agreement with Integration.
  Click here to read more

     January 2006: Integration is proud to announce a joint selling agreement with EMM Group (a services company that helps F'500 clients make their marketing capability more effective and more efficient through the application of robust processes, solid metrics frameworks and enterprise technology).
  Click here to read more

 



   
Last updated: 09/2009
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