FROM 2004/2005

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December 2005: ‘Research Business Report’ editors have selected Integration to give thoughts about truly significant changes and transformations the company sees emerging in market research area in the coming years.   Click here to read more      October 2005: Glyn Harper from the Joined Up Media Company (London) referred to MCA™ in his speech at the 13th advertising festival FESTO 2005 organized by the Croatian Advertising Association (HOZ).   Click here to download the presentation      October 2005: Integration has developed a new module within its suite of MCAutomated™ software programs. This new module is called the Preliminary Report. With the help of artificial intelligence, it provides clients with an early report of the brand performance on key MCA™ metrics, triggering the critical questions the audit is unveiling.        October 2005: Integration’s MCA® is described as the 'the most mature approach to engagement [metrics]' in a project on Marketing Accountability conducted by EMM Group for the Association of National Advertisers (ANA).   . more Click here to download the report [refer to page 14]      May 2005: The ARF today announced that Integration has joined its growing member roster of industry leaders.   Click here to read the official press release      April 2005: Oscar Jamhouri provided MBA class at Sauder School of Business with the latest insights on Marketing Performance Measurement.        March 2005: ‘Research Business Report’ newsletter profiled Integration-IMC in an article titled ‘Why P&G, Nissan and 50% of US advertisers love MCA’s Brand Management Experience.   Click here to read the full article      February 2005: Oscar Jamhouri guest speaker about measuring and managing the effectiveness and efficiency of IMC at Kellogg School of Management, Northwestern University - MBA Programs.        February 2005: Oscar Jamhouri, Founder and CEO of Integration group of companies, was invited as guest speaker in the Marketing Research class at Columbia Business School. Oscar moderated the session around Integration area of expertise, viz: tools and processes to measure and improve the effectiveness of Integrated Marketing & Communications.   Click here to download the power point presentation      January 2005: No longer focused on reach and frequency, media agencies are placing greater importance on how consumers interact with brands. By Kendra Hatcher (VP & Director of Context Planning at SMG Coca Cola City) in JIMC 2005.   Click here to read the full article      December 2004: Financial Times featured Integration in an article titled "Persuasion by numbers" by Gary Silverman (FT, Dec. 2 2004).   Click here to read the full article      September 2004: IAA Chapter Dubai invited Integration to a forum about IMC Session (2 hours 1/2) Title: Everything You Always Wanted To Know About IMC. What is IMC? How to Implement IMC? What Are The Benefits Of IMC?        September 2004: Bernhard GLOCK (Manager of Global Media and Communications for P&G) refers to MCA™ as a measurement system for contacts with consumers in terms of their cognitive, emotive and behavioral influence.   Click here to download the entire interview.      September 2004: MeTHOD, a new company of Integration group is born. MeTHOD consultants coach clients’ organizations to (a) introduce accountability and establish best practices across all marketing activities and (b) integrate the marketing & communications function in the business planning process.        June 2004: Integration presented ‘At last: Six Sigma in marketing’ at Cannes Lions, the 51st International Advertising Festival Integration was invited to Cannes Direct/Media Lions Seminar because ‘it is the future and it is the kind of thinking that P&G and other clients are looking for’. Integration outlined how MCA™ Metrics and Processes help managers all over the world benchmark, track and manage all their brand activities individually and holistically.   Download the speech by Oscar Jamhouri (CEO Integration)      May 2004: Article about Integration, its tools and services published in the French trade press (Stratégies, n. 1327, 20/5/2004) Michel Sara, Director Brand Consulting at Integration highlighted how the MCA™ measures the efficiency of the marketing mix. The interview was followed by a testimonial by one of Integration big client.   Read the full article...