NEWS FROM 2008

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November 2008: USP Age features the MCA® in an interview with Amitava Chattopadhyay, the L'Oréal Chaired Professor of Marketing, Innovation and Creativity at INSEAD. In the wake of the current global crisis, the MCA is presented as a tool which can take a 360-degree view of brand contacts from the target consumers' viewpoint and help guide the company in deciding on which contacts to activate and to track the return on brand contact investments.   Click here to read more Read the article      October 2008: Integration's MCA is reviewed in Asian regional business publication. The interview was conducted with James Ng, Integration's Regional Director for Asia and highlighted the importance for accountability in marketing.   Download article “Making Impressions Count" Download article “Measure of Success"      October 2008: SC Consultants & ROI\Marketing are launching a new concept in enterprise management, combining their expertise to introduce accountability in marcoms.   For more information: www.r-o-i-marketing.com      May 2008: PL Buyer features the TNS Shopper Activation research powered by MCA® in an interview from Jeni Chapman, executive vice president of the Brand and Communication Division at TNS, a world leader in market insight and information. In the context of faster growing spending on shopper marketing, the Retail MCA research is helping to understand which contact points are resonating well with shoppers, to turn consumers in-store’s mindset into market share in the store experience.   Read the article      April 2008: Ad Age features the TNS Shopper Activation research powered by MCA® and presented at ARF by Melinda Smith and James Sorensen, TNS, a world leader in market insight and information. In the context of faster growing spending on shopper marketing, the Retail MCA research is helping to understand which contact points are resonating well with shoppers. While broader audits often lump all shopper marketing into a single bucket, TNS delved into more detail across 19 specific in-store media and tactics for its study, conducted with 552 consumers in February.   Download the article