FROM 2009

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December 2009:  Integration’s Regional Director for Asia James NG, has been invited to discuss how its Market ContactAudit system is making marketing accountability a reality in over 90 markets around the world. This interview was published in “Storm” a regional publication that focuses on the views and challengers facing executives from different lines of business. It introduces a true practitioner’s approach to how key business issues have been addressed. Article is reproduced with the kind permission of Storm Magazine.   For more details click here Click here to read more      November 2009: Media Systems and Integration announce alliance   click here to read more      November 2009:  Mr. Jean Louis Laborie Integration’s Global R&D Director invited to be guest speaker at BDMA Congress in Brussels on November 19th   click here for more details To download presentation in French click here      November 2009: Luncheon Dialogue with Jean-Louis LABORIE & Oscar JAMHOURI on Thursday October 29th by Autoactu in France– The Magazine for Automotive Professionals. on the theme of  “Maximize your marketing budget! Increase your networking and sales opportunities with consumers without exceeding your budget”.   For more details click here To read article in French click here To download presentation in French click here      November 2009: Integration’s CEO invited as key speaker at the forthcoming 7th Marketing Directors Forum on Marketing Accountability   .more Click here to download presentation      September 2009: Integration's Representative for Latin America, Eric Dherte has been invited to be a keynote speaker at a conference: ENA 2009 – Encontro Nacional de Anunciantes (National Encounter of Announcers) This is a yearly event organized by the Association of Brazilian Advertisers (ABA). Eric will speak on  “Measure ROI to ensure budget - How the capacity to measure ROI improves the planning quality, activities effectiveness and assures the marketing’s capability to obtain resources for its related investments”. For more info please click here   .more To download presentation in Portuguese please click here Watch the Video      July 2009: The Integration Group is pleased to announce the appointment of Brand Analytics Pty Ltd as it's newest alliance partner in Australia and New Zealand. Brand Analytics (www.brandanalytics.com.au) is led by Michael Graham, a senior executive in the Australian marketing communications industry with over 15 years experience at CEO level in international brand strategy and communications agencies. "I have known Michael for nearly 10 years and we are very pleased to have a person of his calibre aligned with us in Australasia" says James Ng Regional Director of Integration-IMC. "Michael brings a unique perspective to this market and a real desire to bring marketing effectiveness back to the center of the marketing discussion. Having both client and agency side experience means he can work with both sides to enhance the power of client and agency marketing efforts". For more details, please click on this link.   .more      July 2009: In a recent book published by Video Research, the largest provider of research services and tools for advertising and communication management in Japan. In it, the author advocates the need to measure the effectiveness of marketing communication  . In this regard, he reviews the leading analytics tools used by practitioners in the market. Integration is pleased to note that Dr Kido has dedicated 2 chapters in his book to discuss and verify the MCA technique. There is also  an appropriate case study of how the MCA has been applied in Japan . Said Dr Kido , , “ In our current environment, most clients are demanding accountability of spending for advertising….they need to measure marketing and advertising effectiveness to make good decisions. ” . Our book seeks to review the key analytical approaches for marketing measurement and management in Japan. We are proud to dedicated Chapter 14 and 15 as part of the verification of the MCA System as applied in Japan.”   Click here to view abstract      July 2009: BrandCentral and Integration announce alliance   click here to read more      June 2009: Integration’s work (jointly submitted by Oscar Jamhouri and Marek Winiarz) on evaluating the influence of TV Advertising on a Global Basis is published in the Journal of Advertising Research. This paper was originally presented at Wharton conference on advertising empirical generalizations. A copy can be downloaded for personal reference with the kind permission of the Journal of Advertising Research.   .more .download