What is MCA™ []?

Market ContactAudit (MCA) is Integration's proprietary consumer driven methodology that addresses today's biggest marketing challenge: understanding and improving the effectiveness and efficiency of Marketing/Communications.

With relentless fragmentation of traditional media, growing influence of new media, and consumers becoming increasingly selective, it has become ever more challenging to engage with consumers, build Brand Experience efficiently, and convert this Brand Experience into Sales.

MCA identifies and evaluates all key contacts in a category and market and addresses key marcom decisions:

- Which contacts to use?
- How to allocate spending?
- How to optimize contacts?

The MCA is widely validated, globally applied, and integrates well with standard brand surveys to benchmark and track brand experience quickly and cost efficiently.