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 what is THE MCA?
- Hans Ulrich Krause, Global Media Research at Procter & Gamble wrote:
“Integration's MCA is an innovative tool that addresses an urgent need of the industry: It analyses the whole communication portfolio in a category from a consumer point of view. It also looks at the ROI of the various activities and thus helps making marketing accountable. And it's no magic. It is based on a simple and solid consumer interview, from which a wealth of data is derived.”
Click to read what more is said about the MCA®.
MCA is referred to as Best Practice and industry standard in Marketing & Communications Measurement.
Click on the below links to read validation documents of the MCA:
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Digital Services Suite
