Chris Charyk, Integration’s Executive Director of Client Services for the Americas, participated in the Marketing Accountability Standards Board (MASB) Summit Meeting in Islamorada, FL. Sponsored by the Marketing Accountability Foundation, the objective of MASB is to establish industry standards for measuring the financial return from marketing activities.
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Pierre Gomy and Frédéric Casellas, TNS, addressed marketing executives at the ESOMAR for Automotive, held in Lausanne, with the latest MCA/TNS research on the automotive sector.
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© Copyright 2008 by ESOMAR® - The World Association of Research Professionals. This paper first appeared in Automotive 2008, published by ESOMAR.

Oscar Jamhouri, CEO of Integration-IMC, addressed Professors and Students of Certificates Programs at IBMEC São Paulo Business School, in São Paulo, Brazil. The lecture theme was "At Last Making Marketing Accountable!".

Mike Bambrick, Executive Director Client Services at Integration-IMC, addressed advertising and research executives at the 2008 Media Research Conference, jointly organized by WARC & ADMAP, in London, UK.
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* re-produced with the kind permission of WARC.

Eric Fredericks, Chairman of Integration-IMC, addressed 300 delegates of the Associació Empresarial de Publicitat*, in Barcelona, Spain [*the Association of Advertising Agencies for Catalonia]. The conference's theme was: "Re-think the basis of communication."
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The Winning Edge [India sales and marketing monthly magazine] features an interview from Eric Fredericks, chairman of Integration Marketing & Communications, in its latest edition.
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* re-produced with the kind permission of the Winning Edge Magazine.

Research Business Report (RBR) publishes Joe Akaoui’s predictions for 2008 in its 12th annual predictions issues.
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Exchange4Media features an interview from Eric Fredericks, chairman of Integration Marketing & Communications.
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* re-produced with the kind permission of Exchange4Media

Integration announces the Innovators & Performers of the Year at the End of Year meeting in Platres, Nicosia: Joelle Zoghbi [Project Manager – Americas] and
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Integration was featured in a key chapter of “Improve Your Marketing To Grow Your Business”, authored by Hunter Hastings, CEO of EMM Group, and published by Wharton School Publishing.
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Marek Winiarz, Managing Director of MeTHOD™, addressed the management executives at the 2007 World Conference on Mass Customization & Personalization (MCP), held at MIT Cambridge in Boston.
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ROI\marketing, a consultancy in marketing accountability founded by Michel Sara, former partner at Integration IMC, has signed a partnership with Momentum in France.
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MCA presented as accountability platform at the INSEAD Healthcare Management Initiative, by Michel Sara, founder of ROI\marketing.
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The Journal of Advertising Research (JAR) features Joe Akaoui's article, "Brand Experience on the Pitch: How the Sponsors Fared in the World Cup", in its June 2007 issue (Volume 47; Number 2).
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Integration to present MCA™ and its research on the FIFA World Cup at CIESPAL’s international congress of “COMUNICACION Y MARKETING EN LA GESTION DIRECTIVA”, which will take place from April 18th to 20th in Quito, Ecuador.
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The Gulf Marketing Review publishes an article on Integration's research to measure the effectiveness of Sponsorship during the FIFA 2006 World Cup.
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Mediainfo features TNS licensing agreement with Integration.
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Research Magazine features TNS alliance with Integration to sell MCA™.
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Daily Research News features the partnership of TNS with Integration – described as marcoms measurement firm.
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CB News interviews Oscar Jamhouri and Denis Delmas and features the TNS-Integration licensing agreement.
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TNS, a world leader in market information, announces a global licensing agreement with Integration, to sell Integration's core product MCA™ through the TNS global network. TNS and Integration will also collaborate on developing new business solutions for brand and advertising management.
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