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Experts in Marketing/Communications Accountability |
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Fortune 500 client base |
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Employee owned company |
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Founded in 1994 |
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ARF member since 2005 |
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To date:
More than 23,000 brands audited
Among
560,000 consumers
across 430 categories, 90 markets
and 40 languages |
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November 2008:
USP Age features the MCA® in an interview with Amitava Chattopadhyay, the L'Oréal Chaired Professor of Marketing, Innovation and Creativity at INSEAD.
. more
. read the article
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October 2008:
Integration's MCA is reviewed in Asian regional business publication. The interview was conducted with James Ng, Integration's Regional Director for Asia and highlighted the importance for accountability in marketing.
. download article “Making Impressions Count”
. download article “Measure of Success”
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October 2008:
SC Consultants & ROI\Marketing are launching a new concept in enterprise management, combining their expertise to introduce accountability in marcoms.
. For more information: www.r-o-i-marketing.com
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PRESS RELEASE: June 16, 2008
Integration Marketing & Communications launches MCAplatform™, an innovative global marketing accountability metrics and software offering, in support of its new suite of global marketing accountability metrics, MCA KBIs (Key Business Indicators).
. more
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September 2008:
A Holistic View of Consumers by TNS - powered by Integration’s MCA®: Jeni Chapman & Jim Nail, TNS, addressed marketing executives at the latest Adweek / ARF workshop, “People are talking. Are you listening?”, held in New York, NY.
. more
. Download the presentation
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September 2008:
Pierre Gomy, TNS, addressed marketing & communication executives at the forum on Marketing organized by Les Echos in Paris, France, with a presentation demonstrating the variation of contact points’ influence across several markets – based on Integration’s MCA® metrics - and the necessity to take into account Brand Commitment in IMC planning - based on TNS Conversion Model segmentation.
. more
. Download the presentation [in French]
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June 2008:
Mike Bambrick, Executive Director Client Services at Integration, addressed senior marketers at the 2008 Global Brand Think Tank, organized by the International Advertising Association (IAA) UK board, in Hampshire, UK.
. more
. Click here to view full presentations
. Link to the conference’s site
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October 2007:
Integration was featured in a key chapter of “Improve Your Marketing To Grow Your Business”, authored by Hunter Hastings, CEO of EMM Group, and published by Wharton School Publishing.
. more
. Click here to buy the book
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